Bio Ionic Rebrand & Strategic Repositioning

|| Rebrand & Visual Elevation // Creative Strategy // Creative Direction ||

• Identifying the whitespace in the beauty/hair landscape to strategically reposition and rebrand leading US hot hair tool company, Bio Ionic.

• Evolving the brand mission and purpose to promote wellness and self-care, reflecting the fast-growing hair health movement.

• A full cohesive and extensive rebrand comprising: New Digital Design & Art Direction, Brand Palette, Shoot & Casting Strategy, Cross-channel Content Strategy.

• New inclusive, relevant and purpose-driven tagline: Feel Good Hair For All.