Rothy’s Broadcast 2020: Choose Color

// broadcast // paid social //

Rothy’s first-ever broadcast campaign was designed to gain brand awareness, fashion credibility, and showcase Rothy’s four brand pillars: style, comfort, sustainability, and washability. I was brought on to partner with the in-house creative director on concept, creative strategy and execution.

Consulting Creative Director: Indigo Clarke

Creative Director: Lindsey Bissing

Copywriting: Anné Jude

Director: Casey Brooks