Nasty Gal – Editorial Director

As Editorial Director for Nasty Gal in Lo Angeles, I was hired to elevate the overall brand look, feel and communication across all touch-points to meet a new luxury consumer.

I led the content team, and updated the Editorial Strategy, Copywriting Style Guide, Social Media Style Guide and Nasty Gal's first Brand Book in 2015.

Managed the editorial department, which included senior and junior content editors, a social media team and product copywriting team.

Monthly campaign strategy and execution for key retail moments, holidays and cultural events.