Evereden Brand Strategy & Creative Direction 2021

// Brand Refresh & Repositioning // Creative Strategy & New Communication Approach //

• Developed new strategy & creative vision, Tagline ‘All Ages, All Stages’ and overall messaging approach to differentiate and elevate the brand as it scales and launches beyond jut the US into into global markets.

• As a result of this brand refresh, Ever Eden closed a 32M round of funding in 2021.

• Copy and art direction for Sephora Canada visual ID and differentiating tagline, Nurture Every Moment.

• Copy and concept for Ever Eden’s kids NY and LA OOH skincare campaign 2021.