|| New Brand Visual Identity, Strategy & Positioning || New Tagline, Art Direction & Design Guidelines || New Casting & Influencer Guidelines ||

• Headhunted to radically reposition and rebrand 2021 - rolled out 2022/23.

• Developed progressive strategy that anchors their mission (and is the new tagline): Piercing For All.

• Overhauled visual identity, voice and mission to give new relevance to Rowan Ear Piercing, since elevation is now valued at $100M.

• This strategic creative direction resulted in new investment in 2021, helping to expand the brand cross-country.

• Transformed brand look & feel with new palette, font, art direction, tone of voice, logo, tagline and brand language.

• Transitioning Rowan from appealing solely to moms and tween girls, to being inclusive of all ages and genders has given it cultural relevance and broad appeal.

• The resulting rebrand includes campaign and content across .com and digital, and new physical store decal.