Wet Brush Brand Refresh 2022 / 23

|| Brand Elevation || Creative Strategy || Creative Direction

Wet Brush, the #1 Best-selling detangler in the US, needed to elevate their visual world and tone of voice to gain relevance with Gen Z consumers, and retain the loyalty of their Millennial consumer base.

• The new creative direction involved an aesthetic elevation of visual identity including refinement of logo, while retaining iconic brand elements their audience knows and loves.

• This project involved implementing a new brand palette, new design & art direction guidelines, , 360 Degree content strategy, new shoot & casting guidelines.

• New brand messaging and tagline: Love at First Brush and For All Hair Vibes.