ASOS – US Editor

2011 – 2013

Launch editor of biggest online retailer in the world, ASOS.com, large-scale US site.

Creating the US editorial style guide for womenswear, menswear and social media.

Monthly editorial campaign strategy and execution, translating campaign messaging and competitions across site, email and all social media platforms. 

Launching multiple social media platforms in the US, overseeing and commissioning all editorial content.

Concepting and art directing shoots and videos - highlights including the successful '4th July Edit with Cory Kennedy' (generating over $1 Million in revenue in one day), 'More Looks Less Luggage', 'Halloween Party Monsters' and 'Valentine's Day, Pair Up & Share The Love' campaigns. All campaigns included social engagement including competitions, live google-hangouts and live twitter chats with key influencers.