Executive Director of Global Creative and Brand Messaging - 2017 to 2020.
|| Head of Global Campaign, Editorial, Content and Social || 360 Degree Campaign Concept and Copy || Seasonal Concepts & Art Direction || Product Naming and Positioning ||
Select cross-channel campaigns featuring original concepts, taglines, product and collection names, video copy and scripts. All campaigns came to life anchored with the same strategic narrative across digital, social, OOH and IRL events.
LOVE ME LIPSTICK: 2019 launch campaign shot by Petra Collins.
EVERY SHADE OF YOU: 2018 Studio Fix campaign shot by Tim Walker.
DESTINATION FABULOUS: Travel Retail campaigns one and two, 2018
DOORS OF PERCEPTION: Spring 2018 seasonal campaign, comprising several new collection and product launches, shot by Maurizio Catellan and Pier Paolo Ferrari.
STARRING YOU: MAC Holiday 2019 campaign, starring Lindsay Wixson and a crew of relatable influencers, shot by Petra Collins. The concept inspired the star-studded products and packaging throughout the collection.