Hero Cosmetics Creative Director 2020 - 2022

|| Brand Elevation & Scaling || 360 Degree Campaign Concept, Copy & Art Direction || Product Naming and Positioning || Shoot Concept, Casting & Production || Leading Content and Social Team ||

• Creative Director leading all brand creative and content for #1 specialty skincare brand in the US, Hero Cosmetics.

• Developed new creative strategy and vision from 2020-2022. Within this time frame, Hero became the #1 specialty skincare brand in the US at Target and Amazon.

• Concept, casting and art direction for multiple 360 degree product launch campaigns including: Force Shield trio, Brave Body franchise, Mighty Patch Original, Face & Nose, Lightning Wand and Lightning Swipe.

• Created and implemented all-new brand design and copy guidelines including new tagline, brand voice, art direction & photography, and content strategy.