AGENCY: CHANDELIER CREATIVE

As the Creative Director overseeing the relaunch of Sephora Collection, I led the tone of voice, visual direction, and brand identity.

The successful campaign saw high engagement across social channels, as well as in-tore sales exceeding expectation and selling out multiple SKU’s. The concept and tagline are still currently being used by Sephora.

Focusing on educating and inspiring our audience via content offering 'guided choice', the campaign focused heavily on social and digital (monthly model and influencer shoots in studio and on location, illustration, still-life, video), with touchpoints across OOH, experiential, print and in-store.